SOCIAL MEDIA CREATIVE

Hi, I'm Izzy.

I empower changemakers to activate their communities, champion equitable movements, and drive lasting impact on social media.What can I help you achieve tomorrow?

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BRANDS I'VE WORKED WITH

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Portfolio Hub

AD, Social Media & Digital Engagement

DEVELOPMENT + FUNDRAISING

I translated complex ideas and organizational priorities into accessible, visually cohesive content designed to drive awareness, deepen community connection, and support strategic growth. From event recaps and civic education campaigns to mentor spotlights and activations, I shaped copy, creative direction, and platform strategy to create content that felt human and focused on developing prospective and current relationships with partners.

RELATIONSHIP STORYTELLING

I created narrative-driven content centered on the human side of mentorship, using personal stories, reflections, and community voices to make long-term impact feel tangible and emotionally resonant. These campaigns highlighted the relationship dynamics between mentor-mentee pairs through testimonials, spotlights, milestone moments, and other conversation. Across platforms, I shaped the storytelling approach, copy, and visual framing, working with our comms lead.

TRENDS

I developed trend-aware social content that translated platform-native formats into mission-driven storytelling without losing authenticity or audience relevance. My work balanced timely participation with strategic messaging around mentorship, connection, and community impact. I led ideation, copy, and creative direction to ensure each piece felt current, shareable, and aligned with both audience behavior and organizational voice.

NATIONAL CAMPAIGN

I helped shape and execute large-scale national campaigns that unified mentor recruitment, brand awareness, and audience engagement under cohesive creative systems and messaging frameworks. These initiatives combined emotionally driven storytelling and data-informed social strategy to spotlight the urgency of youth connection and the long-term impact of mentorship - designed to scale nationally while remaining emotionally grounded and audience-centered.

REGIONAL CAMPAIGN

I developed regionally tailored campaigns that highlighted local community impact while maintaining alignment with national brand strategy and messaging. One such example is iMentor Chicago's 10th anniversary year, and I led with city-specific storytelling and anniversary activations to student and mentor spotlights. These campaigns emphasized cultural relevance, local pride, and community partnerships through adaptable social-first creative.

MENTORING EDUCATION

I created educational, social-first content designed to make mentorship feel approachable and emotionally accessible for both current and prospective mentors. These franchises translated mentorship best practices into engaging, easy-to-digest resources built for modern social behavior, balancing practical guidance with empathetic storytelling to increase mentor engagement.

AVP, Social Media

PRODUCT LAUNCH

Led end-to-end content strategy for multiple Amalgamated Bank product launches - including the Climate Impact Debit Mastercard®, Business Banking rollout, and paperless statement campaign. Owned creative direction, copywriting, and rollout execution across social, email, and lead-gen channels. Campaigns boosted digital conversion while reinforcing the brand’s mission-driven values in sustainability, small business, and ethical finance.

SOCIAL-FIRST CAMPAIGN

Conceptualized and executed a series of social-first campaigns for Amalgamated Bank spotlighting brand values and community engagement. Led content development, social voice, and campaign rollout across platforms for initiatives like Pride Month, the Banking on Change equity series, Centennial Time Capsule, and year-end community giveaways. Blended storytelling with actionable engagement to increase reach, foster loyalty, and reflect the bank’s mission of justice and sustainability.

CLIENT & PARTNER

Produced mission-aligned partner and client content for Amalgamated Bank highlighting the values of equity, leadership, and community. Crafted social-first spotlights on organizations like Black Farmer Fund and industry alliances like GABV, while leading cultural content campaigns for Black History and Hispanic Heritage Month. These initiatives celebrated BIPOC voices and furthered the bank’s commitment to visibility and partnership with values-driven changemakers.

PR & ARTICLE

Led copy and content development for press-aligned initiatives including Nasdaq appearances, GABV Annual Meeting coverage, and the bank’s CSR Year in Review. Produced blog and LinkedIn editorial content with internal stakeholders to elevate transparency, mission alignment, and values-driven storytelling - resulting in increased engagement from institutional and impact investor audiences.

Sr. Social Media Editor, Finance

copywriting

creative direction

graphic design

video production & editing

execution

VIRAL CONTENT

To drive platform growth and explain complex financial trends in real-time, I led concept-to-execution production on Investopedia’s viral TikTok and Instagram Reels. I pitched and scripted news-based content, collaborated with our Editor-in-Chief, and edited videos within hours of trend spikes. These Reels consistently earned viral views, dramatically increasing channel engagement and solidifying the brand’s voice in FinTok.

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FINANCIAL LITERACY

Tasked with making finance feel more accessible, I created scroll-stopping content for Investopedia’s social feeds. From digestible “term of the week” breakdowns to infographic carousels, I transformed jargon-heavy topics into bite-sized insights. I combined editorial research, graphic design, and platform-first copywriting to boost engagement and build trust across platforms, particularly Instagram. The result was a notable increase in saves, shares, and community interaction.

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POP CULTURE

To bridge finance with culture, I launched a series of content drops tying investing concepts to pop culture moments. From dissecting the Galactic Empire’s economic model to celebrating Bitcoin Pizza Day, I leaned on fandoms and virality to spark financial curiosity. I led scripting, design, and social strategy, creating bite-sized lessons that felt both timely and timeless. This approach boosted shares and made finance feel fun, turning followers into everyday learners.

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CURRENT EVENTS

I produced timely, data-informed content to help audiences understand how breaking news shaped the market. Whether it was decoding Tesla’s crypto investment or tracking NYC’s post-pandemic recovery, I developed videos, infographics, and podcast assets that turned headlines into accessible, actionable stories. This helped position the brand as a go-to source during volatile news cycles while boosting engagement across channels during traffic spikes.

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SOCIAL FRANCHISE

I developed and maintained branded social franchises like Ask Us Anything, Your Money Questions, and Investopedia Express podcast promos, building scalable formats that positioned Investopedia as a reliable source for financial literacy. Including video scripts and social-ready assets, I worked cross-functionally with editorial and leadership to standardize storytelling while leaving room for timely, personality-driven insights. These franchises increased consistency and saved teams hours of ad-hoc ideation.

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Sr. Social Media Editor, Finance

copywriting

creative direction

graphic design

video production & editing

execution

FINANCIAL EDUCATION

I developed and executed a suite of bite-sized, social-first education assets that turned intimidating financial topics into approachable, relatable content. From helping users prep for job interviews to demystifying concepts like the “Rule of 72,” my work fused practical tips with brand storytelling. I led copywriting, content structuring, and visual direction, anchoring each piece in real-life utility while maintaining editorial integrity and on-brand clarity across all platforms.

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INFLUENCER

I led end-to-end production for this values-driven influencer series spotlighting financial experts and culture-shapers. From scripting interviews and coordinating assets to publishing features across social and blog, I managed each voice with editorial precision and storytelling warmth. This campaign highlighted diverse lived experiences, aligned with DEI and Financial Literacy Month priorities, and positioned the brand as a hub for inclusive money conversations rooted in trust.

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POP CULTURE & FRANCHISE

I brought a playful yet educational tone to life through social-first series and editorial collaborations, mixing cultural commentary with practical finance advice. From crypto and career advice to spotlighting iconic voices like Dolly Parton, I developed content strategy, wrote copy, and directed design to ensure brand consistency and engagement. These campaigns strengthened The Balance’s identity as an approachable financial resource rooted in everyday relevance.

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Social Media Marketing Lead

PRODUCT-FOCUSED

Led the launch of a bold, Gen Z-inspired social revamp for VersaCart, translating core product specs into colorful, high-contrast visuals and shortform video optimized for Instagram. From sustainability claims to ergonomic design, I built an aesthetic and voice that made utility fun and clickable. Drove platform engagement, improved brand clarity, and sparked UGC from newly energized customers.

BRAND & BTS

To support VersaCart’s brand storytelling, I created personality-driven Reels and visual content highlighting customer loyalty, transparency, and behind-the-scenes brand moments. These posts helped humanize the product while building trust and relatability, driving a noticeable lift in comments, shares, and returning customer DMs.

TRENDS

I leveraged viral audio and internet-native humor to tap into trending Reels formats, inserting VersaCart into meme culture with playful, low-lift visuals. These trend-based posts increased organic reach and helped diversify our brand audience beyond traditional shoppers.